Profitual × Brand Butter

Engagement Hub.

Progress, homework and reporting for Profitual's six-month engagement with Brand Butter. Same access code as your proposal.

That's not it. Try the code from your proposal email.

Profitual×Brand Butter

Engagement Hub.

Everything we're doing together, in one place: where we are, who owes what, and how the numbers are moving. Updated every week after our standing meeting.

OnboardingMonth 1Month 2Month 3Month 4Month 5Month 6
Homework

Who owes what.

Both sides, on purpose. Accountability runs both ways: we chase your list, you hold us to ours. Statuses get updated in each weekly meeting.

Scoreboard

Where we're starting.

Baselines come from the data Ray, Craig and Tim shared (May 1 to Oct 20). Targets get set together at the kickoff. US metrics are flagged, since that's what the grant reports on.

Our commitments

Holding ourselves to the proposal.

Everything The Advisory promised, tracked in the open. If we fall behind on any of these, you'll see it here before you have to ask.

Roadmap

Six months, one weekly beat.

The cadence from the proposal, with where we are right now.

Webinars

Every session, measured.

The webinar program is your most consistent channel, so each session gets tracked. "Country tracked" means the registration form captured where people are from.

DateSessionRegisteredAttendedTrialsCountry tracked
Weekly log

What happened, week by week.

A running record of progress and decisions. Newest first.

Reference